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Sercotel Hotels

The people come first

Sercotel Hotels

The people come first


Sercotel Hotels puts an emphasis on personal treatment when it comes to the client and collaborators. These are hotels by and for people.

Our culture of hospitality and completely personalised service inspire us to maintain the warmest and friendliest hotels, because to us the people always come first.

At present, we have 154 hotels located in 104 destinations throughout Spain, Andorra, Portugal, Italia, Colombia, Ecuador, Panamá and Mexico. In total we manage 17.834 rooms. We are passionate about our profession and the sector in which we operate, going back over 25 years of history, we have become one of the most important urban hotel chains, with unique locations, where all of the hotels are renowned for their optimal quality, increasing support and commitment to the cultural and geographical environment.Our most important mark of identity is our diversity, which is based on the uniqueness and personality of our hotels.
Nationally, we are in the second place in number of establishments, with 151 hotels in Spain. We have 28 hotels in Latin America, where we plan to continue growing up through the development of our two delegations, one in Bogota (Colombia)

Sercotel Hotels was founded in 1994 by three professionals known in the sector, high-level directors with experience at different hotel changes and currently founding members and executives of the company, Marisol Turró (President), Javier Garro (Latin America Head) and Benjamin Sanz (Corporate Development Vicepresident). In the year 2005, with the purpose of providing greater financial stability, the Landon Corporate Group entered into the picture. Ever since the beginning, we have financed the project by providing a cautious selection of independent hotels and hotel chains with commercial and marketing advantages without removing autonomy from the management equation.Starting in 2005, a new line was launched, dedicated to the development and direct management of hotel establishments, which is currently in a process of expansion.

Our main areas of competence are :

Our motto: "The People Come First" Offering our employees the opportunity for personal and professional development, which has been a key to our success.From our first days of operation we have made the effort to have our hotels be the warmest and friendliest, providing a completely personalised service to the clients. Our hospitality, of Mediterranean character, inspires our service, personal and otherwise, a mark of our chain's identity.

Uniqueness and our own identity

Our hotels empower a support and commitment within its cultural and geographic environment. Every hotel, instead of being a replica of another member of the chain, creates its own idiosyncrosies, making its host city's culture a part of its services and installations.

Elevated service standards

At Sercotel, we have a stand-out number of establishments, both new and renovated, which have received "Q" certification for quality, granted by the Spanish Tourism Quality board, which is granted only to those who fulfil certain standards set by the Service Quality Regulations.Also, the marked identity of the establishments allows for them to be catalogued based on their individual characteristics: Deluxe Collection: prestigious and exclusive establishments; First Class Collection: very well located and with a high level of construction and installations; &Comfort Collection, adequate and comfortable installations at excellent price for quality.

Models for collaboration and commercialisation

At Sercotel Hotels we offer different collaboration models: management and development of hotels where all management of various areas of hotel operations are undertaken; and a model of commercialization of hotels in which different types of services are offered relating to commercial activities, which guarantee an effective and permanent presence of the hotels within the market.

Technological and commercial leadership

We have invested in technological leadership since the beginning, and this has been based on a multi-level strategy.A continuous investment in technology allows us to offer solutions and distribution channels that guarantee security and efficacy for our clients.Ever since the beginning, we have relied on a GDS (Global Distribution System) department in order to go global with our offer. Also, we make use of an innovative commercialisation system through the corporate site, the reservations engine, web design and the website of the hotel itself.

We work with different commercialisation channels such as MICE, Corporate, Sport Teams, OTA's, Operation Tour, Large Groups, Mountain and snow and Collectives.At Sercotel Hotels we also offer integrated marketing services that combine different tools and activities such as on-line and off-line marketing as well as a department for communications, press and sponsors.

Internationalisation strategy

After the opening of the delegation of Sercotel in Bogota last year 2014, as international project in Latin America, we have continued growing up and expanding. During 2015 we have consolidated the strategy of international development in Latin America, adding 15 hotels in Colombia.

Through these delegations we plan to open the market to other countries in the region, in particular, Peru and Argentina.

Our main values are:

Responsibility and Commitment:We act with working integrity and honesty and also commit socially to the community.

Likewise, we have actively and voluntarily contributed towards social improvement, collaborating with different associations that work towards defending human rights, as is the case with Unicef and other NGOs.

Personalised and group works: we aim our activities in a joint manner at the achievement of objectives, bringing about personal relationships based on trust and mutual respect.Efficiency: we seek the shortest path of arrival at a goal in order to make things happen in the optimal, quick and correct manner.Dynamism: we act with vigour, quickness and flexibility in order to adapt our needs to those of the clients and maintain an open door to new possibilities, to the things that work and to what sets us apart in a revolutionary world.

Welcome to Sercotel Hotels, where the people come first.

Sercotel in the world

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Canoro’s Tour Brasil


You can reach us calling to + 34 902 14 15 15 or though the e-mail

  • Marketing Department
    T. +34 933 636 379
  • Sercotel Meetings Department
    T. +34 933 636 369
  • Comercial Department
    T. +34 917 004 444
  • Expansion Department
    T. +34 933 636 371
  • Comments and suggestions
    T. +34 933 636 363


Our business hours Customer are Monday to Thursday from 09:00 to 19:00 and Friday from 09:00 to 18:00. During the months of July and August, our hours are Monday to Friday from 09:00 to 18:00. This service will be closed on national holidays.

Headquarters, offices and departments

  • Headquarters
    Calle Paris, 120 · 08036 Barcelona Spain T. +34 902 14 15 15 F. 902 906 936
  • Comercial Direction
    Calle Fortuny, 51 · 28010 · ;Madrid Madrid Spain T. +34 917 00 4444 F. +34 917 004 440
  • Diputación 8, 4º Despacho 4 · 48008 Bilbao Spain T. +34 944 16 45 92 F. +34 944 16 45 58
  • Av. Cádiz, 4 6° C · 41004 Seville Spain T. +34 954 53 46 19 F. +34 954 53 46 19
  • las Cortes Valencianas, 58 · 46015 Valencia Spain T. +34 961 868 702 F. 961 868 705

Internacional Representatives

Sercotel Collections


In Sercotel Hotels you are our priority, that is why we will help you choose the hotel that suits your travel best.

Deluxe Collection

Hotels with splendid architecture, excellent, prestigious.
Exclusive establishments with elegant ...>

Hotels with splendid architecture, excellent, prestigious.

Exclusive establishments with elegant furniture and interior design that enfolds the guest in an exclusive high level atmosphere.
Where every detail has its meaning. The unique selection of hotels where comfort and quality combine perfectly

See hotels

First Class Collection

Centric hotels with warm atmosphere, complete facilities and services, as ...>

Centric hotels with warm atmosphere, complete facilities and services, as well as a modern or classic decor with their own personality.

Hotels with high quality decoration and variety of services that have complete new or recently renovated facilities.
Hotels that stand out for their warmth, charm and perfect location.

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Comfort Collection

Comfortable hotels, designed in order to offer guests everything they ...>

Comfortable hotels, designed in order to offer guests everything they need at a very reasonable price.

Hotels with functional and high quality decoration, still providing friendly and efficient service.
Functional and comfortable. You'll find hotels with modern and functional design, for any taste.

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Management team


Marisol Turró


Latin America Chairman

Javier Garro Arza

Latin America Chairman

Corporate Development Vicepresident

Benjamín Sanz Casillas

Corporate Development Vicepresident

Sercotel Hotels

Las personas primero

Únete al equipo de Sercotel Hotels

Somos una empresa dinámica, con un gran equipo y con muchas ganas de seguir creciendo.
En el link a continuación encontraréis información detallada y actualizada de todas las posiciones que tenemos abiertas tanto en España como en LATAM de nuestros hoteles y de nuestras oficinas centrales.
Inscríbete fácilmente a nuestras ofertas y mantente al día de todas las posiciones que tenemos disponibles para todo tipo de perfiles.

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