Tafalla is located halfway between Pamplona and Tudela , it crosses on the paths of the routes from the east to the west of Navarre Middle region. Currently the economy of the city is reinforced with tourism focused on visiting the rich cultural and artistic heritage of the villages of the area: Olite, San Martin de Unx and Ujue, as well as wine tourism that offer visitors the opportunity to enjoy the wonderful pink wines of the region.
Crossed by the river Cidacos, the city maintains its mediaeval taste in the highest area and a modern flair in the downtown area, dedicated to trade and services. The square is the meeting point of Tafalla citizens and the scene of the most important events. The original fountain is the symbol of the city. It is notable that the city has more than thirty coats of arms adorning the facades and some ancient palaces like the Marqués de Feria or de los Mencos, the latter, rejoined with the Recollect convent by its arch, is one of the most representative images of the place.
The Tafalla people have their reputation for knowing how to enjoy the numerous festivals held throughout the year. In addition to the weekly market held on Fridays, the city hosts one of the most crowded cattle fairs in the region at the weekend, closest to February 9, since the fifteenth century. Another essential thing to know about this city is that the patron festivals take place in August, famous for bull runnings and bullfights. Tafalla is also known as the famous producer of candies "caserío".